Cross category merchandising

Retailers are increasingly employing cross category merchandising in their stores. Cross category merchandising refers to products from different categories being merchandised in the same location and can be utilsed effectively to increase sales when the shoppers journey is understood in-store. Read more>>


The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference points; in order to provide actionable results that make a difference to the participants’ business…Read more>>

Location and orientation is crucial

In the path of the shopper, location and orientation is crucial for a POP display to be seen. 

Retail outlets are full of competing brands vying for the shoppers attention and using everything from promotions to flashing lights. However, even a bold, eye catching display that fulfils all of the criteria for success in trade, may get lost Read more >>

The path of temptation

“Temptation Alley” (also known as the Snake Queue) refers to the communal queuing systems found in many retailers which encourage shoppers to engage in impulse purchases. A major advantage of these alleys is the category mix of impulse products such as snacks, confectionery, shopping bags, magazines, etc. Read more >>

Is your Consumer, your Shopper?

Do you know who shops your category as opposed to who consumes your product?

For example, if Dad is a loyal Brand X consumer but Mum is the shopper, will Brand X be the brand that is purchased? Even if Mum intends to buy Brand X or is the loyal consumer and main shopper, there are a number of in-store encounters that could ultimately influence her purchase decision. Read more >>

MARI (Marketing At Retail Initiative)

MARI is a world-wide standardised measurement of shopper engagement. It uses a combination of techniques to provide a true measure of what shoppers pass, see, interact with and then purchase within the retail environment.

MARI delivers real and useable knowledge on what works in your stores. Using a set of simple ratios for Impact, Effectiveness and Engagement, retailers and brands are able to determine the performance of display, by type, brand, category, location, height and a host of other measures.