In the path of the shopper, location and orientation is crucial for a POP display to be seen.
Retail outlets are full of competing brands vying for the shoppers attention and using everything from promotions to flashing lights. However, even a bold, eye catching display that fulfils all of the criteria for success in trade, may get lost in the clutter due to its location. A prime location is crucial to optimise engagement.
In a recent study we found that liquor store shoppers were more receptive to being influenced by a display once they had satisfied their primary destination shop.
In understanding where the shopper goes and doesn’t go in the store, what they do in each location, and why they do it, we are able to identify the key hot spots for your display and product. This is then turned into practical and actionable recommendations for your business, ensuring first class results.
