ClipCam© is a micro camera system for Vision tracking which either fits to a respondents glasses, or is used with plain lense glasses. ClipCam© is connected to a Digital recorder so that everything a shopper sees on their journey around a store is recorded.
Applications for ClipCam© include-determining which displays and products shoppers look at and in what order; fixture or in-category evaluations to determine the path to purchase; and the rejection of products after interaction.
Working with a number of cameras covering a whole store, or discreet areas within it, shopper journeys are recorded and processed using our unique VisiTrack© database.
VisiTrack© can be used for testing store layouts, fixtures, displays, shopper traffic flow and a whole lot more. Based on our findings, we can understand where people go, what they do, their interactions and purchases, and the store planograms. This allows clients to make informed decisions based on what their real shoppers are doing in their real shopping visits.
MARI (Marketing At Retail Initiative)
MARI is a world-wide standardised measurement of shopper engagement. It uses a combination of techniques to provide a true measure of what shoppers pass, see, interact with and then purchase within the retail environment.
MARI delivers real and useable knowledge on what works in your stores. Using a set of simple ratios for Impact, Effectiveness and Engagement, retailers and brands are able to determine the performance of display, by type, brand, category, location, height and a host of other measures.
DigiTrack© encorporates data from video (either ClipCam or Visitrack), shopper interviews, display audits, store layouts and any other source.
This means that we have a great detail of complex in-store behaviour and the flexibility to provide specific analysis precisely address your needs.
Interviews-Including Shopper and Staff
Face to face interviews conducted with shoppers and staff in the retail environment help us to understand what’s in the hearts and minds of shoppers.
Shopper interviews can reveal gems of information that provide valuable insights into the way customers think and behave on a conscious level. Questioning shoppers in store, enables qualitative and quantitative research that yields robust statistical, demographic and segmented data.
Diary Placement provides detailed information about the Consumer’s daily lives and consumption patterns i.e. the usage of different brands/categories.
The Consumer records everything they do over a set period of time. This means that we understand the consumers’ experiences in real time and the role of the product in their daily lives. This can uncover hidden information helping us to evaluate opportunities that may benefit your brand.
Accompanied shops use the store environment as a real-life stimulus for discussion, enabling us to explore the trade offs and influences of layout, product positioning, communications, pricing and promotions etc.
In store observations and intercepts are a cost-effective means of exploring spontaneous purchasing behaviour at point of purchase and uncovering the rationale behind it.
Friendship groups in a familiar environment allow truly organic and unaltered responses. The participants intimate knowledge of each other helps deepen the discussion, while ensuring a comfortable and natural environment for the individuals to express themselves.
Friendship Triads enable us to unpack the target markets’ mentality, outlook on life, consumption and purchase behaviour, without potential apprehension of speaking in front of an audience.
Focus Group discussions can provide key insights into your target audience’s perceptions, needs, problems, beliefs, and reasons for certain practices. Expert facilitation provides the catalyst to fully explore the views of the participants.
When used in conjunction with observational research techniques, focus groups can help us to interpret and better understand the complex reasons behind a given action, giving us real world findings in real life situations.
In larger scale research projects SG uses a dashboard system to allow for the most efficient delivery of information. The dashboard links to the Digitrack database and provides a user friendly front end system.
The dashboard allows the user to experiment with the data and to test different hypotheses, it is deliberately designed for non researchers to use the data in a “what if” environment.