MARI (Marketing At Retail Initiative)

MARI is a world-wide standardised measurement of shopper engagement. It uses a combination of techniques to provide a true measure of what shoppers pass, see, interact with and then purchase within the retail environment.

MARI delivers real and useable knowledge on what works in your stores. Using a set of simple ratios for Impact, Effectiveness and Engagement, retailers and brands are able to determine the performance of display, by type, brand, category, location, height and a host of other measures.