Retailers are increasingly employing cross category merchandising in their stores. Cross category merchandising refers to products from different categories being merchandised in the same location and can be utilsed effectively to increase sales when the shoppers journey is understood in-store. Read more>>
The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference points; in order to provide actionable results that make a difference to the participants’ business…Read more>>
In the path of the shopper, location and orientation is crucial for a POP display to be seen.
Retail outlets are full of competing brands vying for the shoppers attention and using everything from promotions to flashing lights. However, even a bold, eye catching display that fulfils all of the criteria for success in trade, may get lost Read more >>
Packaging serves as a key communication tool when trying to reach the target market. It plays an integral role in the marketing mix of a product and is considered one of the key elements that grabs the shopper’s attention in a store environment. Read more >>
Picture this; a shopper walks through an aisle, hands full to the brim with products, she stops and notices an item on a display that she is genuinely interested in purchasing, however, after a moment of frustration she walks out of the aisle and straight to the checkout, leaving the product that she almost purchased behind. Read more >>