The impact of in-store communication

The best way to determine what’s going on in-store is to understand how shoppers interact with products.

Shopper interaction can be dependent on the way in which products are merchandised, the messages used to encourage shoppers to look at products, and the point of purchase displays used.

Strategic product placement and conveying intelligent promotion information plays a crucial role in taking the shopper out of an automatic shopping state and into active engagement with the product.

Shoppers are more likely to actively engage with products on displays that standout and that are visually appealing, this can have an immediate impact on the shopper’s decision making process.

Effective in-store communication needs to stand out from the clutter and be visible to the shopper.