ClipCam© is a micro camera system for Vision tracking which either fits to a respondents glasses, or is used with plain lense glasses. ClipCam© is connected to a Digital recorder so that everything a shopper sees on their journey around a store is recorded.
Applications for ClipCam© include-determining which displays and products shoppers look at and in what order; fixture or in-category evaluations to determine the path to purchase; and the rejection of products after interaction.