Our Team

SheridanGlobal has assembled a dynamic skilled team of industry focused professionals with a fresh outlook on Market Research.

Their expertise, coupled with seasoned research analysts who specialise in market insights, provides a complete understanding of the industry, resulting in service and knowledge excellence.

Our wealth of knowledge comes from our diverse backgrounds in Finance, Marketing, Consumer, and Shopper research, as well as Point of Purchase industries, which we employ to successfully co-ordinate, manage and deliver to the needs of our customers, 100% of the time.

This enables us to offer our clients expert advice and support in their decision making process.

Meet our Team:

Martin Kingdon – Director

An expert in shopper behaviour with 25 years experience of in-store and out of store research. He has worked and presented around the world on the changing shopper, and the real factors that affect them. Martin also consults with businesses on structure, board relationships, sales and sales teams and business and opportunity planning. He also leads projects on Digital signage network implementation including content strategy and delivery.

Karen Sentinella – Operations Data Manager

Karen has worked with Sheridan Global for ten years in the UK and overseas. She looks after project management and client liaison for digital and shopper behaviour projects. Her role of coordination and management is essential to the full delivery of all our projects.

Anthony Prior – Head of Research

Anthony was responsible for the design and development of all the data collection and analysis systems and is an expert in human behavioural measurement systems. Anthony has built and designed many of the bespoke systems, including Eyetracking and scene tracking cameras, used in shopper and human behavioural analysis.

Anthony’s recent projects have included machine learning and AI analysis of human behaviour in retail and other environments, Neuroscience analysis and Implicit Association Tests to analyse and measure human responses to subliminal messaging, priming, colour, shape, form, texture and smell in respect of display designs and their execution.

Ben Shepperson – Business Development Manager

A graduate in Business Management and Marketing in 2015, Ben has now worked with Sheridan Global for 3 years and he brings a youthful and innovative approach to the business and the projects we manage. He has a fantastic understanding of in-store POP material and digital signage.

Ben leads fieldwork co-ordination and delivers results to the analysis team.







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