While a Shoppers’ journey begins when they enter the store, the Consumers’ experience begins much earlier.
In the Age of Technology, Consumers are able to form opinions about Brands from various sources , for example, conversations across social media channels influences how your Consumer perceive brands and their products before you, as the brand, have even had a chance to pitch your product.
This means, you need to find out what your Consumer is feeling and thinking, how your Consumer behaves and what your Consumer expects, in light of the environment around them.
Our expert advice can help you unpack:
- The Consumers’ perception of your brand, product and service
- The probability of current consumers becoming repeat purchasers
- The Consumers’ perception of your competitors
- The Consumers’ future needs and wants and the best way for you, the Brand, to capitalise on this.