Cross category merchandising

Retailers are increasingly employing cross category merchandising in their stores. Cross category merchandising refers to products from different categories being merchandised in the same location and can be utilsed effectively to increase sales when the shoppers journey is understood in-store. Read more>>


The objective of MARI is to be able to measure the performance of display materials by brand, category, display type, location and a series of other reference points; in order to provide actionable results that make a difference to the participants’ business…Read more>>